C'EST TOUT.

The Public Markets of Montreal, a city-mandated network of public markets, have been providing fresh produce and local products to Montrealers since 1993. They value sustainability and accessibility, which is why I decided to create a refillable organic vegetable juice brand that is sourced from local farmers. C’est Tout. is a representation of Montreal and its unique spirit!

To reflect the organic nature of the juices, and to bring a fun twist to typical juice packaging, my approach was quite hands-on. The type was made with stamps and the graphics were hand drawn with a pen.

The tote bag carefully holds the bottles, making them easy to carry around for the market goers. To complement the textured and organic feel of the labels, the graphics were screen printed onto the reusable bag.